How it is organised
This page is the structure behind the Blueprint: how a city is organised, who manages whom, and what every line pays. It is the part a community builder copies first, because the structure is the product.
The numbers that run through it, the memberships, the add-ons, pay as you go, the referral offer and Private Points, are set out in How pricing is structured.
We have created a platform that runs our exact business model. You can find out more at dancegrowth.org.
How it is organised, and how it scales
Cities, dance styles, leaders, teachers, coaches and mentors: one tree. Every box below is a place a person can sit, and where they sit decides what they run and what they earn. The same tree is also the website's structure, which is what makes scaling boring instead of frightening.
The blueprint · one model, every city
A global collaboration: community leaders meet, and what one city works out, every city gets.
London, UK live · dogfooding
The worked example. Each box of this shape is an OPERATING COMPANY in a city, and a city can hold more than one, competing. Nobody buys a city.
Always two, never one. A single leader is a single point of failure for the whole city.
styleBrazilian Zouk
Team leader(s), then the style's teachers, coaches, mentors and taxi dancers under them.
styleBachata Sensual
Team leader(s), then the style's teachers, coaches, mentors and taxi dancers under them.
+ next style
A new dance adds a branch. Nothing else changes.
A branch is a style, not a person. One team leader can hold several styles, running and recruiting the crew in each.
Your city
Copies the tree, sets its own prices and currency, keeps the shape.
+
A new city is a new copy, not a new design.
Commissions follow the structure
The split is computed from where a person sits in the tree, never hand-set. Two community leaders and four team leaders distribute differently from two community leaders and one, and the platform derives it from the tree itself.
That is why the tree has to be the real data model, not a picture: it is the payroll.
What this means for the website
The tree is the information architecture. A city is a folder:
/cities/london-uk/. A style is a section inside its
city. People are listed inside their style, and the city-wide roles sit at
the city level.
Scaling the site means adding folders and branches. It never means redesigning pages, because every operator carries the same shape. The tenant is the operator, not the city: a second operator in London is a new listing in the same folder, shown neutrally beside the first, each with its own members, terms and payment identity.
What stays open
Whether the two community leaders split their single 10% evenly or draw different shares. The tree makes that answerable; it does not answer it.
The team leader money is settled, and it is not a per-style split: 10% of each pool a team leader manages (coaching, taxi dancers, private sessions), paid from inside the pool, and computed on the people they manage rather than on a style. So holding two styles pays what the crew under them earns, and when a team member moves to another leader the 10% follows them to whoever now manages them. A branch here is a style, not a seat that has to be filled.
The management hierarchy, and the money on every line
Who manages whom inside one operation, and what each line pays. This tree is load-bearing: the platform derives admin rights AND commission splits from these exact edges, so the chart is the payroll, not a poster.
directly managedEvent organisers
Run the events end to end: the event itself and the crew that reports to them, taking no financial risk. The venue commitment sits with the community leaders.
5% of memberships, pay as you go and special events tickets, off the topcrewDJs
Music aimed at the younger crowds, with a variety of genres kept in the rotation across the event. They serve every style, not one.
paid per eventcrewHelpers
The door and the room: QR scanning, guest handling, setup.
paid per event, plus they earn their membership by workingdirectly managedMarketing team
Fill the room: campaigns, social media and the school affiliation network. Cities can use our in-house marketing team or run their own. The team's prices reflect the work, charged at a reasonable rate, and they know the industry and the target market.
8% of memberships, pay as you go, special events tickets and affiliation fees: their pay for the marketing work, charged only when a city opts in. The 10% marketing budget is separate: the spending pool for ads, referral credits and granted private points.delegated by styleTeam leaders
One or more per dance, and one team leader can hold more than one dance. Each runs the whole crew of every style they lead, and recruits into it.
10% of every pool under their management: coaching, taxi dancing, private pointsstyleBrazilian Zouk team leader(s)
styleBachata Sensual team leader(s)
next+ Salsa, Kizomba, Tango...
How the crew earns: coaches and mentors per client-selection from the coaching pool, capped per person · teachers per event, plus 71.7% of face on private points · taxi dancers 71.7% of their pot, per client-selection. Every pool pays out only when it sells: we earn if they earn, and so does everyone above them.
Three layers of money, one tree
Off the top of revenue
- Platform 5%
- Community leaders 10%
- Event organisers 5% of memberships, pay as you go and special events tickets
- The marketing team's 8% where a city opts in, and the 10% marketing budget, both of the same three plus affiliation fees
- Youth fund 3% of memberships
- Card fees 3.3%
On each pool
- The team leader's 10%, earned only when their crew earns. Never on a special event ticket: that event is how new dancers arrive, and the leaders earn from the month a guest becomes a member
The work itself
- Per event
- Per client-selection
- Per private point redeemed
Management responsibility and commission entitlement are the same edge in the tree, which is why the platform computes every split instead of anyone hand-setting it.
Onboarding walks down the tree
Community leaders onboard event organisers and team leaders. Organisers bring in their own crew, DJs and helpers; team leaders onboard their own teachers, coaches, mentors and taxi dancers, scoped to the styles they lead. The marketing team is the platform's own people: a city does not onboard them, it opts in and they switch on. Admin rights on the platform mirror the same lines: you manage what hangs below you, nothing else.
Roles are hats, not people
The events are their own chain of command, separate from the styles: event organisers report to the community leaders, and their crew, DJs and helpers, reports to the organisers. The marketing team is the platform's own crew, switched on per city, and sits outside both chains. And one person can wear two hats. A community leader who also organises the events is paid for both roles, because pay follows the role, not the title. Nobody does a second job for free.
Copying this for your city? Take it, keep what works, and set your own numbers. What every line costs is in How pricing is structured, and the whole model is in the Blueprint.
We have created a platform that runs our exact business model. You can find out more at dancegrowth.org.
Just here to dance? Find your city for its own numbers.